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Propic Blog + News

"AI is here to stay," says Emma Slape, CEO, Turner Real Estate

Emma Slape is CEO of Turner Real Estate in Adelaide and an advocate of AI helping release people into value-building relationships.

“What I really love about the industry is the people,” Leanne Pilkington, CEO, Laing & Simmons

Welcome to the Propic Pioneer Q&A with Leanne Pilkington, CEO, at Laing+Simmons. Leanne started her real estate journey at the age of 12, answering the phone in her father’s real estate office. Having now worked for 40 years in real estate, Leanne still enjoys the dynamic industry, and all its challenges and new opportunities. Over to you Leanne... Q What do you like most about your current job at Laing & Simmons? I like being in a position to make decisions, implement new id

Top 10 Findings: Voice of the Property Manager report by MRI Software

MRI Software released a critically important report in early 2022 called 'The Voice of the Property Manager". Top 10 Findings here.

PRESS RELEASES

Ryan Campbell joins Propic as Head Of Innovation

AI #proptech defines next generation of modern real estate Sydney, Australia-12 April 2022. People-first property intelligence pioneer, Propic has appointed former McGrath Head of MarTech, Ryan Campbell to a new role as Head Of Innovation starting April 2022. Ryan has spent 25 years serving the real estate industry in various agency-based roles, including LJ Hooker and REI Portal before McGrath. This is the first time he’s worked in-house with a technology innovator like Prop

PROPIC PIONEERS Q&A

"Acknowledge strengths and weaknesses of others and yourself," says Harcourts' Katrina Tarrant

Welcome to this week’s Propic Pioneers Q&A with Katrina Tarrant, NSW/ACT CEO for Harcourts. Katrina developed a passion for real estate from a young age, working in her father’s office assisting with enquiries about house and land packages. And now with almost 30 years of experience in real estate, Katrina still enjoys helping people find their dream home. Each week we share answers to the same questions from a different property industry pioneer, personality or Propic partne

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“I think we owe it to our people,” says Jeff Gray, CEO of Propic

The "brains behind Propic" CEO Jeff Gray recently appeared on stage at ReInnovate Sydney 2022 being asked by REB editor Grace Ormsby to talk about big data AI in the world of modern real estate. Reflecting on key takeaways for real estate leaders to think about when it comes to big data AI, Jeff said, “The sheer scale and unknown nature of AI in real estate can be daunting, and even scary, to some people. To them I say, 'Don't be afraid of the technology itself. Learn about i

PRESS RELEASES

Former LJ Hooker marketer joins #TeamPropic

Rising AI star also attracts four new sales and product-development recruits SYDNEY, Australia - 4 November 2021. People-first property intelligence start-up, Propic, has appointed former LJ Hooker and REA Group Asia marketeer Stephanie Charalambous as Head of Marketing, effective immediately. Ms Charalambous joins the senior leadership team at Propic to lead all marketing and communications efforts for the #proptech AI start-up as it transforms itself into a globally relevan

Will virtual home inspections be the new post-Covid norm?

The thought of buying a house without stepping inside was once inconceivable for most people, and agents. But the COVID-19 pandemic forced us to change how we think about viewing and inspecting real estate., and that necessity gave us a taste for sustainable possibilities. In Melbourne, the spring 2021 selling season was curtailed by a ban on private real estate inspections, while in Sydney only one-on-one inspections were permitted for months. But despite restrictions, Domai

Podcast: AI means happy clients in seconds, says Jeff Gray, Propic CEO

Have you discovered The Founders podcast yet? Each week Josh Phegan and our own David Choi speak to different industry leaders to explore how digital tech can help real estate innovators scale and grow. In this episode Propic CEO Jeff Gray cracks open inspiring insights about how conversational AI (artificial intelligence) changes the agents' prospecting end game from volume to quality; from being about how many leads or inquiries come in, to how many show actual buying inten

BIG DATA AI

Conversational AI in Real Estate

What is "conversational AI" and what is its role in Real Estate? At Propic we have seen how consumers respond positively to being served 24/7 in real time and in the channel they choose. We believe people now expect the same experience in real estate. Conversational AI Far greater, than the basic chatbots and the semi-smart canned email responses that some are using, Conversational AI platforms enable two-way conversations between a customer and the Agent, product or brand. U

AUTOMATION

Agent Income

One of the common questions across the industry relates to income. What does an Agent really earn on average? How do I compare to other Agents in my area, my state or even Nationally? From a recruitment perspective, how do you work out which Agents to focus on across the country? Using big data, Propic can answer these questions in real time. An industry divided by the have and have not Less than 10% of Agents in Australia sold more than 20 properties in the last 12 months, a

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