"AI is here to stay," says Emma Slape, CEO, Turner Real Estate

Welcome to the Propic Pioneer Q&A with Emma Slape, CEO of Turner Real Estate.

Emma started her career in real estate nearly 20 years

ago as General Manager for Real Estate Institute (REI) South Australia. Fast forward to today, Emma is CEO of Turner Real Estate in Adelaide. She enjoys the challenges of the role, motivated by her desire to help the different people in her community find their dream home.

Over to you Emma! 🥁

Q What do you like most about your current job?

I love the challenge of real estate. Everyone needs housing, so we are in a privileged position to help people at what is often such an important time in their lives. The fact we have the opportunity to work with so many different people and sectors of the community is exciting to me. My own role constantly evolves too, which gives means I'm always looking at ways we can be doing things differently, giving more to our clients, and having fun as a team.

Q What excites you most about the real estate industry?

I strongly believe the past 5 years have seen a real change in how we sell and rent real estate. There are incredible tools to help us provide a great service and invest time into building great relationships so we can better choose the clients we want to work with. Outside of our day to day role, I love participating in industry debates about housing and how we can bring communities together to be successful and strong.

Q What do you remember about the first property you tried to rent/buy?

Coincidentally, the first property I ever made an offer on was with an agent who now sells with us – that was 25 years ago. I didn’t get that property, but I love that the Salesperson still loves what they do. It was actually a positive experience even though we didn’t secure the property – and that always stuck with me too. The agent was clear, honest, communicated well and gave us tips for the next offer. Those basics are still so important in our team.

Q How long have you worked in your current role?

I’ve been at Turner for 9 years now and in that time, we’ve doubled the size of the business with some exciting plans for the future.

Q What professional achievement/s are you most proud of so far?

At Turner, I've loved leading a team who’s embraced change, repositioned the business and grown in response to opportunities to strengthen our brand. Seeing team members grow into leaders is also something I love. I’m always looking for opportunities to cross-train the team and offer new challenges.

Q What's your favourite hobby or thing to do in your spare time?

I’m learning Spanish and try and get to Orange Theory Fitness 4-5 times a week to stay fit and strong.

Q Any charities or volunteer organisations you're involved in you'd like us to mention?

I’m still a believer that our industry is stronger together, so always like to encourage people to support their local REI.

Q What are your thoughts on Propic or the possibilities of AI in real estate more broadly?

AI is here to stay. It offers any business the opportunity to systemise and streamline day to day operations. Humans have unique skills that can’t be replicated – so use these skills in the most productive ways and let tech solve the boring stuff.

#propic #pioneers #ai #proptech #adelaide #turnerestate


Solid advice, Emma! Connect with Emma Slape on LinkedIn here and follow Turner Real Estate in Adelaide on LinkedIn here.

Want to nominate someone for an upcoming Propic Pioneers Q&A? Drop a note to heather@propic.com.au


About Turner Real Estate:

Turner Real Estate has specialised in real estate sales and property management in Adelaide since 1991, delivering exceptional service and results for their clients.

About Propic:

A new generation of modern real estate agents is choosing Propic to intelligently connect people, properties and real estate services with the latest Artificial Intelligence insights. Propic customers include national real estate franchises to boutique independent agencies. Propic has created an affordable subscription model to make it possible for pioneers to access the extraordinary power of big data AI to find new leads, talk to more people, predict buying and selling patterns, and rediscover the joy of connecting people to property in the modern always-on world. Find out more at propic.com.au/.


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